{"id":172,"date":"2011-08-11T11:34:39","date_gmt":"2011-08-11T02:34:39","guid":{"rendered":"http:\/\/ekohga.com\/word\/?p=172"},"modified":"2012-01-07T23:47:52","modified_gmt":"2012-01-07T14:47:52","slug":"jp-facebook-%e3%83%93%e3%82%b8%e3%83%8d%e3%82%b9%e3%83%a2%e3%83%87%e3%83%ab%e3%82%92%e5%be%b9%e5%ba%95%e5%88%86%e6%9e%90-%ef%bd%9e-mixi%ef%bc%8c%e3%83%a2%e3%83%90%e3%82%b2%e3%83%bc%ef%bc%8cgree","status":"publish","type":"post","link":"https:\/\/ekohga.com\/word\/jp-facebook-%e3%83%93%e3%82%b8%e3%83%8d%e3%82%b9%e3%83%a2%e3%83%87%e3%83%ab%e3%82%92%e5%be%b9%e5%ba%95%e5%88%86%e6%9e%90-%ef%bd%9e-mixi%ef%bc%8c%e3%83%a2%e3%83%90%e3%82%b2%e3%83%bc%ef%bc%8cgree\/","title":{"rendered":"[jp] Facebook \u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u5fb9\u5e95\u5206\u6790 \uff5e mixi\uff0c\u30e2\u30d0\u30b2\u30fc\uff0cGREE\u3068\u6bd4\u8f03"},"content":{"rendered":"<p>\u203bTech 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href=\"http:\/\/jp.techcrunch.com\/archives\/jp-20100205-business-model-comparisons-mixi-mobage-gree-facebook\/\">\u3053\u3061\u3089<\/a>Facebook\u306e\u52e2\u3044\u304c\u3068\u307e\u3089\u306a\u3044\u3002<!--more-->\u7c73\u56fd\u306e\u307f\u306a\u3089\u305a\uff0c\u5168\u4e16\u754c100\u30f6\u56fd\u4ee5\u4e0a\u3067SNS\u30c8\u30c3\u30d7\u30b7\u30a7\u30a2\u3068\u306a\u3063\u3066\u304a\u308a\uff0c\u305d\u306e\u4f1a\u54e1\u6570\u306f3.5\u5104\u4eba\u3092\u8d85\u3048\u3066\u3044\u308b\u3002\u3057\u304b\u3082\u305d\u306e50%\u306f\u6bce\u65e5\u8a2a\u554f\u3057\uff0c\u6bce\u65e5700\u4e07\u672c\u4ee5\u4e0a\u306e\u52d5\u753b\u30681\u5104\u679a\u4ee5\u4e0a\u306e\u5199\u771f\u304c\u6295\u7a3f\u3055\u308c\u3066\u3044\u308b\u3002\u305d\u3057\u3066\u305d\u306e\u30d1\u30ef\u30fc\u306f\u3064\u3044\u306b\u30de\u30cd\u30bf\u30a4\u30ba\u306b\u3082\u3042\u3089\u308f\u308c\u3066\u304d\u305f\u3002\u8907\u6570\u306e\u30d9\u30f3\u30c1\u30e3\u30fc\u6295\u8cc7\u7b4b\u304b\u3089\u306e\u60c5\u5831 \uff082009\/7, 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2009\/9\uff09\u306e\u58f2\u4e0a\u9ad8\u3092\uff0c\u524d\u8ff0Facebook\u306e2009\u5e74\u5ea6\u58f2\u4e0a\u4e88\u6e2c\u3068\u6bd4\u8f03\u3057\u305f\u306e\u304c\u6b21\u306e\u8868\u3060\u3002<\/p>\n<p>\u4f1a\u54e1\u898f\u6a21\u3067\u898b\u308b\u3068\uff0cFacebook\u306e\u65b9\u304c\u306f\u308b\u304b\u306b\u5de8\u5927\u3067\u65e5\u672c\u306e\u5404SNS\u306e20\u500d\u3092\u8d85\u3048\u3066\u3044\u308b\u304c\uff0c\u58f2\u4e0a\u898f\u6a21\u304b\u3089\u3044\u304f\u3068\u305d\u3053\u307e\u3067\u306e\u5dee\u306f\u306a\u304f\uff0c\u6700\u3082\u985e\u4f3c\u3057\u3066\u3044\u308bmixi\u3068\u306e\u6bd4\u8f03\u30675\u500d\u5f31\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308b\u3002ARPU\uff08\u4f1a\u54e1\u3042\u305f\u308a\u306e\u6708\u58f2\u4e0a\uff0cAverage Revenue per User\uff09\u3067\u6bd4\u8f03\u3057\u3066\u307f\u308b\u3068\u308f\u304b\u308a\u3084\u3059\u3044\u3002Facebook\u306f\u65e5\u672c\u306eSNS\u3068\u6bd4\u8f03\u3059\u308b\u3068\uff0c\u5e83\u544aARPU\u306720-40%\u7a0b\u5ea6\uff0c\u4f1a\u54e1ARPU\u30672-50%\u7a0b\u5ea6\u306b\u7559\u307e\u3063\u3066\u3044\u308b\u3002\u305d\u306e\u305f\u3081\uff0c\u4f1a\u54e11\u4eba\u3042\u305f\u308a\u306e\u6708\u58f2\u4e0a\u3067\u7d0412\u5186\u3068\uff0cARPU\u304c\u6700\u5927\u3067\u3042\u308bGREE\u306e112\u5186\u3068\u6bd4\u8f03\u3059\u308b\u306811%\u3068\u306a\u3063\u3066\u3044\u308b\u3002<br \/>\n\u7406\u7531\u306f\u3044\u304f\u3064\u304b\u8003\u3048\u3089\u308c\u308b\u304c\uff0c\u5927\u304d\u306a\u30dd\u30a4\u30f3\u30c8\u3068\u3057\u3066\u306f\u4ee5\u4e0b\u306e3\u70b9\u3060\u308d\u3046\u3002<br \/>\n\u30fbFacebook\u4f1a\u54e1\u306f\u5168\u4e16\u754c\u7684\u306b\u6210\u9577\u3057\u3066\u304a\u308a\uff0c\u65e5\u672c\u306eSNS\u4f1a\u54e1\u3068\u6bd4\u8f03\u3057\u3066\u5e73\u5747\u53ce\u5165\u304c\u304b\u306a\u308a\u4f4e\u3044<br \/>\n\u30fbFacebook\u306f\u30a2\u30d7\u30ea\u3092\u30aa\u30fc\u30d7\u30f3\u5316\u3057\u3066\u3044\u308b\u306e\u306b\u5bfe\u3057\u3066\uff0c\u65e5\u672c\u306eSNS\u306f\u81ea\u793e\u58f2\u4e0a\u203b\u3068\u3057\u3066\u3044\u308b<br \/>\n\u203b\u671f\u9593\u306f2008\/10-2009\/9<br \/>\n\u30fb\u65e5\u672c\u306eSNS\u306f\uff0c90%\u4ee5\u4e0a\u304c\u643a\u5e2f\u30a2\u30af\u30bb\u30b9\u3067\u3042\u308a\uff0cPC\u3068\u6bd4\u8f03\u3057\u3066\u4f1a\u54e1\u8ab2\u91d1\u304c\u5bb9\u6613\u3067\u3042\u308b<br \/>\n\uff12\uff09 SNS\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u304a\u3051\u308b\u53ce\u76ca\u6bd4\u8f03\uff1a\u3067\u306f\uff0c\u3082\u3046\u5c11\u3057\u5de8\u8996\u7684\u306a\u89b3\u70b9\u304b\u3089\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u6bd4\u8f03\u3059\u308b\u305f\u3081\u306b\uff0c\u305d\u308c\u305e\u308c\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5168\u4f53\uff08\u30a2\u30d7\u30ea\uff0c\u8ab2\u91d1\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u3092\u542b\u3080\uff09\u306b\u5bfe\u8c61\u3092\u5e83\u3052\u3066\u691c\u8a0e\u3057\u3066\u307f\u3088\u3046\u3002<\/p>\n<p>\u307e\u305a\uff0c\u5e83\u544a\u58f2\u4e0a\u306b\u304a\u3044\u3066\u306f\uff0c\u65e5\u672c\u306e\u5834\u5408\uff0c\u5e83\u544a\u53ce\u5165\u306e\u5927\u90e8\u5206\u304c\u5e83\u544a\u4ee3\u7406\u5e97\u7d4c\u7531\u3068\u306a\u3063\u3066\u3044\u308b\u70b9\u304c\u7570\u306a\u3063\u3066\u3044\u308b\u3002\u3053\u3053\u3067\u306f\u4ee3\u7406\u5e97\u30de\u30fc\u30b8\u30f3\u309220%\u3068\u4eee\u5b9a\u3057\u3066\u7b97\u51fa\u3057\u305f\u3002\u305d\u3057\u3066\u3082\u3046\u4e00\u70b9\uff0c\u65e5\u672c\u306eSNS\u304c\u5e83\u544a\u58f2\u4e0a\u306b\u5206\u985e\u3057\u3066\u3044\u308b\u300c\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u5e83\u544a\u300d\u306fFacebook\u306e\u300c\u30aa\u30d5\u30a1\u30fc\u5e83\u544a\u300d\u306b\u76f8\u5f53\u3059\u308b\u3082\u306e\u3067\uff0c\u5b9f\u8cea\u7684\u306b\u306f\u4eee\u60f3\u30b0\u30c3\u30ba\u3068\u540c\u69d8\u306b\u30a2\u30d7\u30ea\u58f2\u4e0a\u306b\u5206\u985e\u3057\u305f\u307b\u3046\u304c\u308f\u304b\u308a\u3084\u3059\u3044\u3002\u305d\u306e\u305f\u3081\u30e2\u30d0\u30b2\u30fc\u3068GREE\u306e\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u58f2\u4e0a\u3092\u30a2\u30d7\u30ea\u58f2\u4e0a\u306e\u65b9\u306b\u79fb\u884c\u3057\u305f\u3002\uff08GREE\u306f\u5e83\u544a\u58f2\u4e0a\u306b\u304a\u3051\u308b\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u6bd4\u7387\u3092\u516c\u958b\u3057\u3066\u3044\u306a\u3044\u304c\uff0c\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30d3\u30b7\u30cd\u30b9\u30e2\u30c7\u30eb\u304c\u9177\u4f3c\u3057\u3066\u3044\u308b\u305f\u3081\uff0c\u30e2\u30d0\u30b2\u30fc\u306b\u6e96\u3058\u308b\u6bd4\u7387(44%)\u3068\u4eee\u5b9a\u3057\u305f\uff09<br \/>\n\u30a2\u30d7\u30ea\u58f2\u4e0a\u306f\uff0c\u30aa\u30d5\u30a1\u30fc\u5e83\u544a\u58f2\u4e0a\uff0c\u4eee\u60f3\u30b0\u30c3\u30ba\u58f2\u4e0a\uff0c\u4f1a\u54e1\u30d5\u30a3\u30fc\u58f2\u4e0a\u306b\u5206\u985e\u3055\u308c\u308b\u3002\u3053\u306e\u4e2d\u3067\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306fFacebook\u306b\u304a\u3051\u308b\u30a2\u30d7\u30ea\u7cfb\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5168\u4f53\u306e\u58f2\u4e0a\u3092\u3069\u3046\u898b\u308b\u304b\u3060\u304c\uff0c\u3053\u3053\u3067\u306f2010\u5e741\u6708\u306b INSIDE NETWORK\u304c\u767a\u8868\u3057\u305fInside Virtual Goods\u8abf\u67fb\u306b\u57fa\u3065\u304d\uff0c2009\u5e74\u4eee\u60f3\u30b0\u30c3\u30ba\u5e02\u5834\u5168\u4f53\u309210\u5104\u30c9\u30eb(900\u5104\u5186)\uff0cPV\u6570\u63a8\u5b9a\u304b\u3089\u305d\u306e\u3046\u306170%\u304cFacebook\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u3088\u308b\u3082\u306e\u3068\u3057\u3066\uff0c900\u5104\u5186\u00d770% = 630\u5104\u5186\u3068\u4eee\u5b9a\u3057\u305f\u3002<br \/>\n\u3061\u306a\u307f\u306b2009\u5e74\u4eee\u60f3\u30b0\u30c3\u30ba\u5e02\u5834\u306e900\u5104\u5186\u306b\u306f\uff0cFacebook\u306e\u4eee\u60f3\u30b0\u30c3\u30ba\u58f2\u4e0a75\u5104\u5186\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30b2\u30fc\u30e0\u30fb\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc\u58f2\u4e0a490\u5104\u5186\uff08\u3046\u3061\u63a8\u5b9a\u3067\uff0cZynga250\u5104\uff0cPlayfish75\u5104\uff0cPlaydom60\u5104\uff09\u306a\u3069\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u3002<br \/>\n\u7d50\u8ad6\u3068\u3057\u3066\u306f\uff0c\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5168\u4f53\u3067\u898b\u3066\u3082\uff0cFacebook\u306f\uff0c\u5e83\u544aARPU\u306710\u5186\uff0c\u4f1a\u54e1ARPU\u306715\u5186\u3068\uff0c\u3044\u305a\u308c\u3082\u65e5\u672c\u306eSNS\u3068\u6bd4\u8f03\u3057\u30661\/4\u7a0b\u5ea6\u306b\u7559\u307e\u3063\u3066\u304a\u308a\uff0c\u4f1a\u54e1\u53ce\u5165\u3084\u643a\u5e2f\u6bd4\u7387\u3092\u8003\u616e\u3057\u305f\u3068\u3057\u3066\u3082\uff0c\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u304c\u672a\u6210\u719f\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308b\u3002\u9006\u306b\u8a00\u3046\u3068\uff0cFacebook\u306e\u53ce\u76ca\u529b\u306b\u306f\u307e\u3060\u76f8\u5f53\u306e\u4f38\u3073\u3057\u308d\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3060\u3002<br \/>\n\u3053\u308c\u306f\u4f8b\u3048\u3070Google\u3068\u306e\u6bd4\u8f03\u3067\u3082\u9bae\u660e\u3068\u306a\u308b\u3002\u4f8b\u3048\u3070\u7c73\u56fd\u306b\u304a\u3044\u3066Facebook\u306fGoogle\u3092\u8a2a\u554f\u8005\u3084\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3067\u4e0a\u56de\u308a\u3064\u3064\u3042\u308b\u72b6\u6cc1\u3060\u304c\uff0c2009\u5e74\u58f2\u4e0a\u3092\u6bd4\u8f03\u3059\u308b\u3068Google 2.1\u5146\u5186\uff0cFacebook495\u5104\u5186\u3068\uff0c\u58f2\u4e0a\u898f\u6a21\u30672%\u7a0b\u5ea6\u306b\u7559\u307e\u3063\u3066\u3044\u308b\u306e\u304c\u308f\u304b\u308b\u3002SNS\u306eCPM\u6bd4\u7387\u304c\u4f4e\u304f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e1\/10\u7a0b\u5ea6\u3060\u3068\u3057\u3066\u3082\uff0c\u307e\u3060Facebook\u307e\u308f\u308a\u306b\u306f\u304d\u3089\u3081\u304f\u3088\u3046\u306a\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u304c\u7720\u3063\u3066\u3044\u308b\u3053\u3068\u306f\u78ba\u304b\u3060\u308d\u3046\u3002<br \/>\n\u3067\u306f\u6700\u5f8c\u306b\uff0cFacebook\u3068\u65e5\u672c\u306eSNS\u306e\u53ce\u76ca\u30c9\u30e9\u30a4\u30d0\u30fc\u3092\u6bd4\u8f03\u3057\uff0c\u305d\u308c\u305e\u308c\u306e\u30de\u30cd\u30bf\u30a4\u30ba\u6210\u719f\u5ea6\u3068\u305d\u306e\u53ef\u80fd\u6027\u3092\u63a2\u3063\u3066\u307f\u305f\u3044\u3002<br \/>\n\u53ce\u76ca\u30c9\u30e9\u30a4\u30d0\u30fc\u306e\u9805\u76ee\u3068\u3057\u3066\u306f\uff0c\u5e83\u544a\u7cfb\u3092\u300c\u7d14\u5e83\u544a\u300d\u300c\u30bf\u30a4\u30a2\u30c3\u30d7\u5e83\u544a\u300d\u300c\u30bb\u30eb\u30d5\u30a2\u30c9\u5e83\u544a\u300d\u3068\u3057\uff0c\u30a2\u30d7\u30ea\u7cfb\u306e\u3046\u3061\u4f1a\u54e1\u30b5\u30fc\u30d3\u30b9\uff08B2C\uff09\u3092\u300c\u4f1a\u54e1\u30d5\u30a3\u30fc\u300d\u300c\u4eee\u60f3\u30b0\u30c3\u30ba\u8ca9\u58f2(\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u5e83\u544a\u542b\u3080)\u300d\u300c\u7269\u8ca9\u30fb\u97f3\u697d\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u300d\uff0c\u30a2\u30d7\u30ea\u7cfb\u306e\u3046\u3061\u30d1\u30fc\u30c8\u30ca\u30fc\u4f01\u696d\u5411\u3051\u30b5\u30fc\u30d3\u30b9\uff08B2B\uff09\u3092\u300c\u8ab2\u91d1\u6c7a\u6e08\u30b5\u30fc\u30d3\u30b9\u300d\u300c\u30a2\u30d7\u30ea\u8a8d\u5b9a\u30b5\u30fc\u30d3\u30b9\u300d\u300c\u4eee\u60f3\u30b0\u30c3\u30ba\u63d0\u4f9b\u30b5\u30fc\u30d3\u30b9\u300d\uff08\u30e2\u30d0\u30b2\u30fc\u306e\u30a2\u30d0\u30bf\u30fc\u63d0\u4f9b\u306a\u3069\uff09\u3068\u3057\uff0c\u305d\u308c\u305e\u308c\u306e\u6210\u719f\u5ea6\u306b\u3064\u3044\u3066\u306f\uff0c\u7b46\u8005\u898b\u89e3\u3067\u300c\u6210\u719f\u300d\u300c\u6210\u9577\u300d\u300c\u7740\u624b\u300d\u300c\u672a\u958b\u62d3\u306a\u3044\u3057\u5916\u90e8\u300d\u306e4\u6bb5\u968e\u3067\u6574\u7406\u3057\u3066\u307f\u305f\u3002<\/p>\n<p>\uff08\u3053\u306e\u30c7\u30fc\u30bf\u306f2009\/9\u307e\u3067\u306e\u5b9f\u7e3e\u306b\u57fa\u3065\u3044\u3066\u3044\u308b\u305f\u3081\uff0cmixi\u3084\u30e2\u30d0\u30b2\u30fc\u306e\u30aa\u30fc\u30d7\u30f3\u5316\u306f\u76db\u308a\u8fbc\u3093\u3067\u3044\u307e\u305b\u3093\uff09<br \/>\n\u3053\u308c\u3092\u898b\u308b\u3068\uff0cFacebook\u306f\u4f1a\u54e1\u30d5\u30a3\u30fc\u3092\u9664\u304f\u5168\u30c9\u30e9\u30a4\u30d0\u30fc\u306b\u7740\u624b\u3057\u306f\u3058\u3081\u3066\u304a\u308a\uff0c\u305d\u308c\u305e\u308c\u304c\u6210\u9577\u6bb5\u968e\u306b\u6765\u3066\u3044\u308b\u3053\u3068\u304c\u4e00\u76ee\u3067\u308f\u304b\u308a\uff0c\u3053\u308c\u304b\u3089\u306e\u53ce\u76ca\u6025\u62e1\u5927\u304c\u4e88\u60f3\u3055\u308c\u308b\u3002Facebook\u306e\u3055\u3089\u306a\u308b\u53ce\u76ca\u62e1\u5927\u306e\u30ad\u30fc\u3068\u306a\u308b\u306e\u306f\u6b21\u306e5\u70b9\u3060\u3068\u8003\u3048\u3066\u3044\u308b\u3002<br \/>\n\u30fb\u5e83\u544a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u5411\u4e0a\u3068\u5e83\u544a\u4e3b\u7372\u5f97\u306e\u305f\u3081\u306e\u5ba3\u4f1d\u6d3b\u52d5<br \/>\n\u30fb\u4eee\u60f3\u30b0\u30c3\u30ba\u306b\u52a0\u3048\uff0c\u7269\u8ca9\u30fb\u97f3\u697d\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u307e\u3067\u624b\u3092\u5e83\u3052\u305f\u30b3\u30de\u30fc\u30b9\u30b7\u30e7\u30c3\u30d7\u306e\u62e1\u5927<br \/>\n\u30fb\u672c\u683c\u7684\u306b\u5229\u7528\u3055\u308c\u306f\u3058\u3081\u305f\u72ec\u81ea\u8ab2\u91d1\u30b5\u30fc\u30d3\u30b9 Pay for Facebook \u306e\u62e1\u5927\uff08\u8ab2\u91d1\u738730%\u3068\u6975\u3081\u3066\u9ad8\u53ce\u76ca\uff09<br \/>\n\u30fb\u30aa\u30d7\u30c8\u30a4\u30f3\u306b\u3088\u308b\u5916\u90e8\u30b3\u30de\u30fc\u30b9\u30fb\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u306e\u30e6\u30fc\u30b6\u30fc\u5171\u6709\uff08Beacon\u306f\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u306e\u305f\u3081\u5931\u6557\uff09<br 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